CARRIED BY US & INTERNATIONAL RETAILERS
PINEWARD + APOTEKER TEPE AVAILABLE FOR WHOLESALE
RETAIL-READY MERCHANDISING ASSETS
TESTER SUPPORT INCLUDED
Why Retailers Partner With Pineward
Wholesale Fragrance Partnerships for Indie Perfume Retailers
Your customers aren't looking for fragrance that smells like everything else on the shelf.
Pineward partners with indie perfume wholesale retailers looking to bring in thoughtfully made, professionally presented scents with a defined point of view that consumers won't find at a department store counter.
Our flagship Pineward collection and secondary Apoteker Tepe line are both available to wholesale retailers in the U.S. and abroad.
Here's why retailers continue to bring Pineward into their assortment.
Forest-Forward Fragrance That Stands Apart
Pineward offers unique yet familiar scent experiences, made in small batches, that authentically capture the essence of deep evergreen forests, smoky campfires, rain-soaked trails, and cold alpine woods.
Distinctive enough to stand out, yet approachable for customers new to niche fragrances, Pineward earns strong word of mouth within indie fragrance communities and drives meaningful in-store discovery.
Designed to Stand Out on the Shelf
Customers won't stop for products that look like all the others. From bottle design to photography, Pineward's clean visual identity and consistent packaging quality create immediate shelf recognition while fitting naturally alongside other wholesale indie perfume brands.
The line is meant to feel premium, cohesive, and ready to merchandise right out of the box.
Recognition Before They Walk In
Pineward gives retail partners a stronger starting point for fragrance wholesale success. We've developed a loyal following through direct-to-consumer growth, fragrance forums, Reddit, social channels, and niche fragrance press to create recognition before customers ever step into your store.
For many stockists, that means customers already recognize the name and arrive ready to explore it.
Tools That Make the Collection Easier to Sell
A wholesale perfume for retailers is easy to sell when support is built in. Pineward retail partners receive tester bottles, product photography, scent notes, and merchandising assets to help your teams become oriented with the collection quickly and support in-store sales.
The easier a brand is to understand, the easier it becomes for indie perfume wholesale retailers to move.
Wholesale Terms
The best fragrance wholesale partnerships start with defined expectations. Pineward offers straightforward wholesale terms to make onboarding easy, support retail sell-through, and help you confidently evaluate the fit of niche fragrance brands for retailers.
Competitive Pricing
Retail wholesale partners can purchase fragrances at 50% of MSRP, creating a healthy margin opportunity across both Pineward and Apoteker Tepe collections.
Clear Minimum Order Requirements
A $2,000 USD opening order minimum helps you thoughtfully curate an assortment that reflects your customer base's interests and preferences.
Tester Support Included
Retail partners receive one complimentary 32ml tester bottle per scent ordered, with additional tester support included as your inventory grows.
Predictable Lead Times and Fulfillment
Orders are typically prepared within three weeks of payment. We keep you in the loop throughout the process with clear expectations and communication.
We're happy to share our full wholesale details during the inquiry process. In the meantime, take a look at our frequently asked questions to learn more about what to expect when you partner with Pineward.
How to Get Started
From first inquiry to opening order, Pineward is easy to evaluate, simple to navigate, and thoughtfully supported at every step.
1. Submit Your Inquiry
Use the contact form below to share a few details about your store, including your location, website, and what you're looking for in a fragrance partner. We'll be in touch to learn more about your retail environment and answer any initial questions.
2. Explore Partnership Details
Once we've had a chance to connect, we'll walk you through our full fragrance wholesale terms, assortment considerations, and next steps based on your store and customer base. We want to ensure a thoughtful placement and a partnership that feels like the right fit on both sides.
3. Place Your First Order
When you're ready, we'll finalize your wholesale details and help shape an opening assortment that makes sense for your customers.
After that, you're ready to place your first order.
Current Stockists
Pineward is carried by a growing network of independent fragrance retailers in the U.S. and abroad. From neighborhood perfumeries to niche fragrance destinations, our stockists share an appreciation for perfumes that are thoughtfully made, professionally presented, and easy to connect with.
Today, Pineward can be found across North America, Europe, Asia, and Australia.
